CAE 60th anniversary
CAE 60th anniversary Category Publications Date January - April 2007 Client CAE Inc. 60th anniversary celebrations...
Date January - April 2007
Client CAE Inc.
60th anniversary celebrations in 20 countries
CAE celebrated its 60th anniversary in 2007. Begg Design created the logo, designed and produced an invitation and a brochure in two languages, a poster with a slogan in 12 languages, banners, t-shirts and other collateral materials. All materials were delivered two days ahead (big sigh of relief) of the celebrations around the world in 20 different countries.
CAE invited stakeholders from governments and airlines, customers, partners and employees and journalists from medias around the world. On March 28th events started in Australia, then China and Singapore and as the party concluded in Asia it got underway in Dubai, then in Madrid, Stolberg and Amsterdam. From Burgess Hill in England it crossed the Atlantic to the Americas, finally reaching Montreal headquarters. It was a world class event.
Below is the double fold centre spread from the brochure.
The first sketch for the invitation.