Centraide Category Publications Date 2012 - present Client Centraide Centraide and the community Centraide supports communities...
Date 2012 - present
Centraide and the community
Centraide supports communities of Greater Montreal where poverty is a concern and is dedicated to creating the opportunities people need to improve their lives and build a better future. We have worked on many publications for Centraide and implemented a different formula for the design. We used fewer but larger and brighter photos with focus on people in need and larger type with less copy.The clean look of the publications, while still respecting the branding syle guide, has been adopted as a more contemporary look.
We developed new tools for Centraide’s campaign launches, notably large tent cards indicating photo op areas for the “Umbrellas go free” event and vertical banners announcing the “The 1000 umbrella walk”.