Equitas Category Branding Date 2011 Client Equitas - International Centre for Human Rights Education Volunteer design...
Client Equitas - International Centre for Human Rights Education
Volunteer design work
For nearly half a century, Equitas – International Centre for Human Rights Education has been working for the advancement of equality, social justice and respect for human dignity in Canada and around the world. Its human rights education programs have measurable impacts and its methodology is recognized around the world for its quality and innovation.
A cocktail party started the dialogue between Begg Design and Equitas which led to the branding design. Equitas needed a logo refresh so we designed a more impactful and modern image. We researched imagery, colours, typography and also provided recommendations for the Play It Fair sub brand. And finally we created their branding guidelines. We provided templates for stationery, posters and brochures as illustrated below so they could continue on their own.
This project was a pleasure to work on. The people at Equitas are a great bunch – diplomatic and fun and they were so appreciative of the time we invested.