École de technologie supérieure Category Publications Date September 2014 - January 2015 Client École de technologie...
Date September 2014 - January 2015
Client École de technologie supérieure
A campaign for $40 million for 40 years
Four decades after it was founded, ÉTS, part of Université du Québec à Montréal has become a major player in the engineering sector in Quebec and Canada. ÉTS is home to 8,000 students and is one of the five largest engineering schools in Canada.
ÉTS launched the most ambitious capital campaign in its history in 2014 and it was much more than a campaign to raise funds. It was also a way to showcase the commitment that ÉTS has to the socioeconomic development of Québec.
Working closely with Zone franche; a Montreal based public relations agency, we developed designs with emphasis on the students and their work. The project took an unexpected path when we suggested that we create a piece based mainly on photos. This expanded the publication by more than a few pages but the result was far more impactful.